Project: Enterprise and Facility Development

Streatham & Marlborough Cricket Club

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find out more:

Dylan Evans
Head of Advisory


Sporting Assets worked with Streatham & Marlborough Cricket Club (SMCC) to help secure investment from Department of Levelling Up, Housing & Communities, Community Ownership Fund (COF) to replace the cricket pavilion that is beyond repair and no longer fit for purpose.

As one of the largest community cricket clubs in the country the club has over 500 active members. SMCC prides itself on providing a welcoming and inclusive environment actively engaging underrepresented groups through its partnership with local cricket charities, with a dedicated focus on making cricket accessible to everyone.

The club are at the forefront of women and girls’ cricket, cultivated by dedicated all-female training evenings, the club has more than 130 active female players and a thriving girls’ section, that continues to grow year on year. In addition, SMCC is home to a wide range of sports and community organisations including football, rugby, cycling, hiking and yoga and acts as an educational facility for local schools and a nursery.

Sporting Assets were commissioned to support SMCC application to COF.

Our support:

  • Conducted a needs and strategic analysis of the local area
  • Reviewing the business plan and 5-year financial forecast
  • Supporting the club’s COF application and aligning the narrative to the fund criteria

 

Our support helped SMCC to secure a COF award of £706,000. The funding will enable the club to replace the cricket pavilion and in doing so help safeguard this valuable community asset for the benefit of the club and wider community.

49,000

hours of cricket activity per year

500

active playing members

18,000

unique community users each year

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