IndiRock is a startup social enterprise with an indoor bouldering facility on a high street location in Southend-on-Sea. They had identified a need for the facility in the area and the Council recognised the proposal’s potential to help rejuvenate the High Street.
Our support included:
The business model is based upon a ‘pay to use ‘bouldering facility with subsidised rates and discounted community sessions. The inclusive philosophy includes post code related discounts to encourage users from the most deprived areas of Southend.
The team took time to understand our vision and believed in our ability to deliver on it. They introduced us to Sport England adding significant capital and revenue grants. This sort of partnership working was outside of our realm of imagination and completely unlocked our start up journey.
Founder and CEO, Indi Rock
It has been open since early 2022, and in their first full year of trading saw nearly 10,000 visitors. They have also secured service contracts from Southend City Council to help establish a diverse revenue stream.
It can be viewed as a prime example of what an inner-city sport facility on a high street can deliver, both in terms of engaging a range of users and supporting the regeneration of high streets.IndiRock
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