Sporting Assets works with partners to carefully design and structure bespoke funding models to support the growth and development of the community sports sector.

We believe the sector has been underserved to date by the impact investment market. We aim to change that by working with enlightened partners to deliver high-quality, evidence-led impact funds that benefit individuals, communities, and investors.

How we work

Our aim is to build long term relationships with our clients. We want to work with clients across the entire fund lifecycle from initial concept, design, investment, management, through to exit.

We understand the challenges faced. We can provide unrivalled insight, having designed and developed impact investment funds dedicated to sport and physical activity funds for ourselves and others.

Our experienced investment team work closely with our advisory team, enabling us to bring experience, knowledge, opportunities and insight to our clients and projects, gained from working on over 250 projects at an individual and sector level.

Fund services

We use a range of capital blending strategies to manage risk-return profiles, and create bespoke tailored funds help deliver inclusive funds for sport. Working with our partners we carefully design evidence led strategies, seeking to tailor funds to investee needs, ensure impact, and ensure a fair return to investors.

Our fund services are informed and reinforced by our advisory services, enabling us to continuously refine and develop more impactful strategies. We operate long-term solutions that focus on quality and impact over opportunistic, short-term approaches.

Our team combines a wealth of experience in designing and structuring impact investment funds, combined with a detailed understanding of the needs of the community sport, community leisure and physical activity sectors. Our in-house skills include:

Our in-house skills include:

  • Proposition mapping and investment strategies
  • Fund structuring
  • Origination and pipeline management
  • Capital raising and investor management
  • Fund management and investment execution
  • Fund governance, impact and performance monitoring and reporting
  • Execution: creating specialist investment teams and corporate governance

Our funds

We use a range of capital blending strategies to manage risk-return profiles and create bespoke tailored funds help deliver inclusive funds for sport. Working with our partners we carefully design evidence led strategies, seeking to tailor funds to investee needs to ensure impact and fair return to investors.

Sporting Capital was created in 2017 to demonstrate that there was a market for patient, flexible, repayable capital in the sport and physical activity sector, an industry that had to date been underserved by both the traditional and the social investment markets.

Sporting Capital Fund 1 was the UK’s (and possibly the world’s) first enterprise investment fund designed solely for the sport and physical activity sector. It aimed to use simple, repayable finance as a tool to drive increased resilience, sustainability, and impact. Sporting Assets developed the concept, taking it from a vision through development to management.

The £3m fund was designed and delivered by Sporting Assets and financed through the Growth Fund, a £50m partnership between The National Lottery Community Fund and Big Society Capital, delivered by Access through a range of social investors.

Launched in 2017, Sporting Capital Fund 1 successfully completed its investment phase in June 2022. It invested in a broad range of organisations across England that used sport and physical activity to deliver impact and drive financial sustainability and resilience.

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Club Capital is the first social impact investment fund dedicated to a single sport, gymnastics. Sporting Assets developed and now manage the fund in a unique partnership with British Gymnastics.

Launched in 2020, it is a £10m fund which supports gymnastics facility and equipment projects over a five-year period, helping to address facility development barriers for recreational gymnastics. It is funded by British Gymnastics, Sport England, Big Society Capital, and the Bank Workers Charity.

Club Capital offers unsecured loans between £25,000 and £250,000 (up to £750,000 in exceptional circumstances) to enable clubs to move into new, or expand or safeguard existing, dedicated gymnastics facilities.

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Fund design

Beyond these managed funds, Sporting Assets designed and supported the delivery of the Governments’ targeted response to the pandemic for spectator sport, the £600m Sport Survival Package and its precursor The Rugby League Sport Survival Fund.

With Sport England as Programme Manager the Sport Survival Package invested a total of £264 million to spectator reliant sports organisations over 18 months, supporting over 1,500 sport organisations across 15 sports.

We are currently developing further impact investment funds for the sector to be launched later in 2023.

Funding Opportunity

Cost of Living Small Grants Programme

Sporting Assets, with support from Access the Foundation for Social Investment, are delivering a small grants fund this Winter to help organisations delivering services that support their community with the rising cost of living.

This small fund is enabling organisations working in the most deprived areas of England to develop new projects that increase the revenue they generate whilst also supporting their cost of living activities such as food services, warm spaces and providing financial advice.

Work with us

To discuss a project, idea or partnership opportunity contact us.

+44 (0)20 3637 2924

Head office: W106 Vox Studios,
1-45 Durham Street, London SE11 5JH

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