About us

Sporting Assets is a mission-led social enterprise, working to support, sustain and grow healthy and resilient communities with sport and physical activity at their heart.

Through our advisory services and investments, we empower local communities to develop their community assets, create new enterprises and deliver greater impact. Sporting Assets is part of The Finance For Sustainability Group, a group of social enterprises that manage and advise on impact investment projects across sport, the environment, arts and heritage.

Our services Our team

Why we exist

Sport and physical activity create significant value for individuals and communities. It delivers physical and mental wellbeing benefits to our lives, and also uniquely brings communities together, creating stronger and safer places and delivering wider economic benefits.

While it already delivers positive outcomes, the sector could do so much more. It needs a supportive and challenging infrastructure to reach its potential and to deliver impact at greater scale, and we know that finance is a powerful tool to make this happen. This is why Sporting Assets exists. Our investments create more sustainable and impactful community sport enterprises. Our advisory work provides the tools to help ensure organisations have the capability and capacity to deliver.

Ours is a unique proposition, as an advisor to, and investor in, the community sport, community leisure and physical activity sector. And we have an impressive track record of results that work in real world, not just in theory.

What we do

Sporting Assets provide a range of advisory and funding services across the community sport, community leisure and physical activity sectors.

Guidance and support

We provide strategic guidance and support to sector bodies, developing tools, strategies, and resources to help them and their networks develop, diversify income, and improve sustainability.

Business and sports development

We provide a comprehensive package of enterprise and facility development services to support impactful projects, including feasibility studies, business planning, and financial modelling, to wider capacity and capability building. We work with partners to design and deliver capacity building programmes for cohorts of organisations to deliver support at scale, as well as individual projects.

Fund development, design and management

We provide a range of research, investment, cost modelling, structuring, strategy, and fund delivery services, working with partners and investors. We can take clients on the full impact investment journey, from concept through to development, investment, delivery, and exit.

Sector-based strategic advice

We work with impact driven investors to share our experience and understand their needs, to develop products in partnership that work for investor and the sector.

Advisory Funds

250

Over the last 10 years we have supported over 250 projects with advice or investment.

£500m

We have designed over £500 million of impact investment structures, and manage the only dedicated impact investment funds for the sector.

51%

We are a mission driven social enterprise, with 51% of profits being recycled in on-mission activities and investments.

Who we work with

We work in partnership with a range of sector bodies including Sport England, National Governing Bodies, Active Partnerships, Local Authorities (local and national government) and large infrastructure charities such as The Football Foundation and London Marathon Foundation.

Our funds have been established in conjunction with a range of partners and funders, including The Growth Fund (a partnership between The National Lottery Community Fund and Big Society Capital, delivered by Access through a range of social investors), Big Society Capital and Bank Workers Charity.

Our team

A very thorough piece of work, consulting with a wide range of stakeholders. Their recommendations gave us a clear plan of action, which we started to implement straight away

Phillipa
Bonny Downs Community Association

The social investment from Sporting Capital has been an invaluable resource, enabling us to respond quickly and flexibly to our rapidly changing environment and supporting the needs of the communities we seek to serve.

Anthony York
Founder and CEO, Boxing Futures

The team took time to understand our vision and believed in our ability to deliver on it. They introduced us to Sport England adding significant capital and revenue grants. This sort of partnership working was outside of our realm of imagination and completely unlocked our start up journey.

Emily Vermont
Founder and CEO, Indi Rock

“We really enjoyed working with Sporting Assets and felt they brought insights from their work on other projects. It was particularly helpful to have them involved in the focused discussion with individual clubs, where they could ensure a common approach to them all and to the follow up actions.”

England Athletics

The Sporting Capital loan gave us breathing space to get the business model up and running and start to generate revenues to support a fantastic community facility into the future.

Jeremy Hayes
Cycle Pathway CIC Director

Sporting Assets played an instrumental role in helping prepare the plans and bidding process to take over the ground, as well as helping design a business plan and find major funding to carry out essential renovations. They’ve helped make something amazing happen!

Lambeth Tigers FC

Sporting Assets gave us energy, ideas and expertise, our game changing 3G pitch is a direct result of their support.

Lewes Community Football Club

This investment is the first time we have taken on repayable finance. We want to take our award-winning pioneering organisation to more leisure centres, making it mainstream and available for all who need it. The loan will be key to giving us the required staff and cashflow to grow over the next five years to achieve this.

Jake Turner
Operations Manager, Sport for Confidence

The investment from Sporting Capital has been invaluable, without the loan we would not have been able to start this project. The loan is flexible and really helped us to have the confidence to move forward with such a big project.

Tumble Gymnastics and Activity Centre

Our work was informed by local analysis, and our own stakeholder and community engagement, providing BMDC with a robust model for a sustainable and impactful community sports hub and viable options for the operational management of the site.

Wyke Community Sports Village

We are incredibly thankful to Sporting Capital for their financial support. Without it, our project would not have happened. Sporting Capital played a key part in us turning a struggling facility into a thriving community hub that provides football opportunities for all as well as several community spaces utilised by local people and organisations. We have grown to have consistently over 2000 football participants on a weekly basis and a similar amount for non-football activities which include a warm space throughout winter.

Anthony Smith
CEO

Work with us

To discuss a project, idea or partnership opportunity contact us.

enquiries@sportingassets.co.uk
+44 (0)20 3637 2924

Head office: W106 Vox Studios,
1-45 Durham Street, London SE11 5JH

Careers

Sporting Assets is always on the lookout for mission-driven, motivated individuals to join our team.

We post our open vacancies on our careers page and encourage those who are interested in working with us to get in touch.

Careers

About us

Sporting Assets is a mission-led social enterprise, working to support, sustain and grow healthy and resilient communities with sport and physical activity at their heart.

Why we exist